
and we are all over it!
From the beginning to the end of the article many of our street team members are listed.
The following is just a small excerpt from the article. The whole article can be read by clicking
HEREEtsy phenomenonThe ability to make something and sell to a potentially worldwide audience is now rather simple through the Internet.
The Lamys have sold glass art online for about nine years. It’s kind of how they established themselves, Erica Lamy said. They use etsy.com and eBay.com, and their own Web site,
http://www.innervisionglass.com/.
Other League members have used Etsy. “They’re looking for any avenue they can to sell their work,” Lowe-Stockwell said.
Etsy takes low fees compared to auction sites, users say, and it eliminates the need to learn to build a Web site with a “shopping cart” or pay someone else to.
Aimee Terravechia of Manchester started using the site last November and selling in June. She likes working with her hands and the idea of buying handmade, vintage, and supporting small business. Terravechia makes fine art prints from her paintings, and mainly sells quirky greeting cards on Etsy (
http://www.aloucreations.etsy.com/). She’s part of the New Hampshire Etsy street team (
nhstreetteam.blogspot.com,
team.etsy.com/profilest/nh.shtml).
Etsian marketing“I think that a lot of people expect when they open an Etsy site they’ll just have automatic sales,” said Holly Klump, 32, of Nashua. Not so, said these Etsians. You still have to promote yourself like a regular business. You can’t just expect people to come find you, Klump said.
Klump joined Etsy at its beginning, evident from her user number 173 (they are assigned in order), and sells hand-spun and -dyed yarn at
http://www.misshawklet.etsy.com/. She switched to spinning in 2004 by watching online demos and reading instruction books about it, after starting to learn to knit from her roommate.
Etsy offers ways to promote on the site. Etsians can pay to advertise on the site’s “Showcase.” Some promote themselves in Etsy chat rooms, or start “Convos,” Etsy’s e-mail system. Its “superblog,” The Storque, has links to such things as “The Etsy Seller Handbook: All Our How-To’s About Selling.” Stephanie Paulus, 34, of Nashua gained visibility by creating a “Treasury,” 12 items a member likes. “If they like your Treasury, that’s what’s on the front page,” Paulus said. Paulus went to photography school, and sells photographic jewelry on Etsy (ebonypaws.etsy.com).
A Google Analytics log is available, artist Glenna Normyle said. “You can tell the number of people who have looked at each of the items in my shop,” she said. It also shows how people find your Etsy page, Paulus said.
Originally, Klump got a lot of her business through keeping a blog. That and Flickr have been the “cheapest and most successful ways to promote my business,” she said.
Other New Hampshire Etsians rely on social media. Paulus started a Facebook fan page that helped her get feedback on a new item — pet i.d. tags she created with her graphic design skills and Shrinky Dinks. She had her friends become fans, so their friends would then see Paulus’ link.
Along with using a Facebook page, Terravechia recently started writing a blog to showcase Etsy sellers she thinks are unique. She can post Etsy links into the blog, and uses Google AdSense to sell advertising on
http://www.aloucreations.blogspot.com/. “So far I’ve only made two pennies. I get paid per click.... For every hundred dollars I make they’ll send me a check,” Terravechia said.
Handbag-maker Katy Brown, 34, of Concord, creator of the Concord Arts Market, is a “Facebook junkie.” She keeps up with some crafters through blogs (
muchachak.blogspot.com); people in the online craft community cross-post to help promote each other, she said.
Brown was able to build a presence on Etsy early — she’s user 1,186. Now, it’s almost impossible to gain Etsy visibility for a jeweler studio-mate of hers. The primary way is to post regularly, she said. “I’ve heard crazy stories,” Brown said. People will relist over and over even though they are charged each time.
Make sure you take time to read the whole article, Heidi did a fantastic job writing it up and including as many of us as she could. Again, you can access the article by clicking
HERE